Crisis Management in the Digital Age: How to Protect and Preserve Your Brand’s Reputation
Quite literally now when there’s heightened connectivity, your brand’s reputation can change in nanoseconds. One viral post, a customer complaint that gets out of hand,
The Ultimate Guide to Video Marketing for 2025: Everything You Need to Know
With research showing that 72% of consumers prefer learning about a product through video, the importance of incorporating a video marketing strategy cannot be overstated.
Local SEO: How To Dominate Your Local Market Online
We know running a small business is no easy feat. You’ve got a laundry list of tasks that need attention, and now, someone is telling
How to Set Up a PPC Campaign: A Step-by-Step Guide for Small Business Owners and E-commerce Store Owners
Running ads that make you wonder if anyone’s even clicking? Yep, we’ve been there. It’s time to ditch the guesswork and dive into a PPC
11 Web Design Principles That Can Boost Your Conversion Rate in 2024
Are you seeing traffic on your website but not enough conversions? Your web design might be holding you back. Let’s explore 11 essential web design
7 Key Reasons Why Every Small Business Needs a Social Media Presence Now
The Imperative of a Social Media Marketing Strategy for Small Businesses In today’s hyper-connected world, a strong online presence is no longer just an option—it’s
How to Build a Strong Brand Identity on a Shoestring Budget
Imagine a crowded marketplace with every vendor shouting for attention. That’s the digital world today—noisy, overwhelming, and fiercely competitive. So, how does a small business
Leveraging AI for Content Creation: A Practical Guide for Startups and Small Business Owners
AI for Content Creation Artificial Intelligence (AI) has transitioned from a futuristic concept to a tangible force that’s reshaping the world of content creation. For
SEO Fundamentals for SMBs: A Beginner’s Guide to Higher Search Engine Rankings
Search Engine Optimisation or SEO a daunting term for many small business owners. But it doesn’t have to be. This guide demystifies the process, offering
Why Kaizen is Essential for Successful Website Development
In this crazy world of web development, where trends shift faster than a wildfire, staying ahead isn’t about one big bang – it’s about making
Latest SEO Trends and Techniques for Small Business Owners
In today’s digital age, having a strong online presence is essential for small business owners. To achieve this, they must stay ahead of the ever-changing
Get ChatGPT to work for you
OpenAI’s chatbot was introduced to the masses—anyone can use it and get quick results! However, making smart tweaks to the ChatGPT prompts is an art—
How to Improve the Readability of Your Website’s Content
You keep writing, but what if no one finds what you write interesting?— how disappointing it would be to see that nothing good happens to
SEO vs PPC – Which Search Marketing Method To Use For Your Business
Confused in the way towards magnifying your brand new business venture? Many business owners struggle to win their customers in the initial phase. Mitigating the
The Role of Artificial Intelligence in Web Development
Artificial Intelligence has been in news for a while now. We are witnessing several applications of AI. Web development is not alien to this technology.
What is Backlinking and Why is It Important for SEO?
Earlier, the Google ranking algorithm was confined to only numbers— your site ranked high with the number of backlinks you earned. The major task for
10 Reasons Why Content Marketing is Important for Your Business Growth
Content is the soul of any marketing campaign. Content drives your business ahead while informing the audience about your presence and growth in this global
How to do keyword research for SEO: A beginner’s guide
A keyword is a terminology used in content marketing to define a collection of words or content in a page. It is also known as
Social Media Marketing: How to do it, Types, Tools & Tips
In the present age, there is almost none that doesn’t have a social media account. Yes! People use social media to connect with friends and
Website vs social media, which is the best for small businesses?
Most small business owners wish to use the resources at hand, most wisely. Investing money only for things that are essential to the business. This
How to use Business Page to interact in Facebook Groups for visibility
Most businesses now, enjoy multifarious online presence through a website, popular social networking sites, blogs, Apps etc. Social networking, however, has been a rapidly evolving
Evolution of Webdesign
From NeXT Computer to mobiles, websites have evolved tremendously embracing technological advances on the fronts of web design and web development. What looked like a
Digital Marketing Trends Small Businesses Should Leverage
Digital marketing is an arena that has evolved with galloping speed, embracing technological advancement in its stride. The year 2018 saw digital marketers looking for
Everything about logo designing
Here you will find answers to What is a logo? What are the processes involved in logo designing? Things to know before designing a logo
Best colour combinations for logo design
Two best colour combinations, three colour combinations for logo… Each colour conveys a different emotion and carries the ability to shape behaviours. Similarly, a combination
How to use Colour Psychology to build brand and boost conversion
Just as Vincent Van Gough said, “Colour in a painting is like enthusiasm in life”, colours have a considerable effect on human emotions as they
Should Local Businesses Care About Their Online Reputation?
Absolutely. Online reputation is more important than ever before. A positive presence on the web builds trust with your target audience – a crucial ingredient
10 Signs that tell you it’s time to redesign your website
Create and forget is what most small businesses do when it comes to their website. However, a website is not something without an expiry date.