Customer reviews can swing purchasing decisions and tie into your reputation online. According to the Local Consumer Review survey from BrightLocal, an estimated 86% of consumers read reviews. Positive reviews made 68% of consumers more likely to choose a local business while negative reviews stopped an estimated 40% from choosing that business.
Even if your site ranks at the top of the search results, sales will be negatively impacted if your business is riddled with poor reviews online. This is yet another reason why online reputation needs to be more of a priority if it isn’t already.
Consumers tend to transact with businesses they trust. This is why managing your online reputation is incredibly important. All it takes is a few negative reviews to completely tank your reputation. Take a more proactive approach to build a positive presence online and your business will be in a better position to drive more sales.