Most small business owners wish to use the resources at hand, most wisely. Investing money only for things that are essential to the business. This is the starting point of the debate for website vs social media for small businesses. Whether you as a business owner should invest in a website or a social media presence is enough to connect and communicate with your customers and prospects.
Both website and social media channels are marketing tools. However, before zeroing on one, there are other questions too that you should be asking to determine which is the best marketing tool for your company.
These stats suggest how big an audience you have to engage. As the interests of most users can be easily understood, social media marketing helps you to connect with people right for your business.
You can create a community your audience would like to participate in a follow. You can also engage with your clients through social media posts and interesting games.
These tactics also encourage people to learn more about your brand and go to your website to check it out. These leads may not have found your website on their own, but did find more information about your company because of what they saw on social media.
Through your small business social media page, you can interact and engage with your audience. Like, comments and share is a validation that your brand is worth engaging with. Social media pages will also help you share and publicise content.
User-generated content is another feature that makes social media win when compared to a website. Users can easily tag your social media profile while sharing their experience while using your product. This generates a lot of credibility for your brand.